If you want to sell your Edmonton condo or home for the highest possible price, it’s important to find an experienced Edmonton realtor who is not only passionate and committed but also specializes as a listing agent. Every client and home is unique; a personalized approach involves a thoughtful strategy with careful execution—from preparation, pricing, and marketing to negotiating your home sale. At Alison Murray & Associates, we have refined a proven listing process that ensures that every home sale is successful.
How Your Home is Presented is Essential
You only get one chance to make a first impression as a new listing, so your condo or home must shine when it hits the market. A design-savvy realtor combines real estate expertise with a strong understanding of design principles while collaborating with home stagers and designers to enhance property appeal, ensuring homes are visually captivating and market-ready. Working with a team of talented professionals and her background in marketing and design, Alison spearheads the staging process whether it’s rearranging furniture, decluttering, or introducing high-quality rental pieces to elevate your home.
Staging may involve repairs or be as simple as adding a few accessories. Depending on your goals, it may include updating and modernizing your Edmonton luxury condo or home with paint or fixtures. Our strategy is always to appeal to the broadest range of potential buyers while respecting your home's style and maximizing the return on your investment.
Marketing Should Tell a Story
We believe in purposeful, high-quality marketing that immerses the right buyers. Our custom marketing includes branding, photography, and home styling to showcase your property’s unique features and lifestyle. Merging powerful storytelling with stunning visuals that include:
Cinematic videography and drone footage
HD real estate photography
iGuide tours with floor plans and measurements
Digital media on social channels
Pricing Your Home Accurately Is Crucial
Getting the price right is as important as how your home looks. With over 20 years of experience as an Edmonton realtor, Alison has a deep understanding of community values and market trends. Her Bachelor of Commerce degree in Marketing Management gives her the tools to assess real estate market trends and provide accurate pricing strategies. Our approach combines in-depth comparative market analysis, thoughtful strategy, and careful execution of close negotiations to assist with closing the deal.
Work with Alison Murray
When you are ready to start the process, reach out to Edmonton realtor Alison Murray. Alison is here to educate you, negotiate on your behalf, and ensure your Edmonton home’s value is clear to everyone involved. Having helped over 600 clients, along with her trusted relationships, Alison is committed to managing your home’s sales process so that you achieve your highest possible selling price.
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