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Edmonton Realtor Alison Murray, BCOM

Alison Murray is a leading luxury Edmonton Realtor with over 20 years of experience specializing in Edmonton residential condos and homes.  

During her 2-decade industry tenure, Alison developed an intimate knowledge of Edmonton real estate market trends, communities, and homes. An Edmonton Luxury Realtor with the experience to accurately price and market luxury condos and homes across every price point.

Dedicated to achieving positive outcomes for her clients and guided by her passion for interior design, architecture, and delivering a luxury real estate service, Alison advises her clients on how to maximize their returns and create wealth and lifestyles through real estate. 

Alison understands the power of purposeful and customized marketing, with design-forward branding, photography, videography, and home styling, to enhance each listing further. Her ability to merge powerful storytelling with her keen eye for detail and her real estate experience allows her to showcase property features and ultimately attract the right purchaser.

Alison’s blend of real estate experience and her unique combination of a Design diploma and a Bachelor of Commerce degree in Marketing Management allows her to excel as a Lead Listing Real Estate Agent in home staging and marketing strategies, ensuring properties are presented attractively, priced accurately, and negotiated effectively.

 Alison is a Realtor recognized for her client-focused approach and integrity. Whether you're buying or selling, she will provide a personalized service that will guide you through the process and share her trusted network of professionals from home cleaners and stagers to lawyers for a seamless process.

EDMONTON REAL ESTATE For Sellers

DON'T JUST LIST YOUR EDMONTON CONDO OR HOME - SELL IT

Luxury real estate marketing requires a sophisticated approach.  Alison is a knowledgeable top luxury listing Realtor who provides accurate market evaluations. She maximizes each property’s market value with her unmatched marketing strategy that has  a focus on home stylizing and high quality visuals.

EDMONTON REAL ESTATE For Buyers

DEDICATED BUYERS AGENT

When purchasing real estate, luxury Realtors spend significant time understanding the specific wants and needs of their clients. Alison is a Realtor who works closely with her clients to find their ideal property in the most premier locations and secures the best deal. Have MLS searches personalized.

Featured Edmonton Condos, Homes, & Infills For Sale

Luxury Real Estate

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Edmonton communities Of Expertise

Central

Downtown, Oliver, Strathcona, Glenora, RiVERDALE, Crestwood, Parkview, Grovenor, Westmount

SOUTHWEST

WindeRmere, Keswick, GlenriddinG,  Ambleside, Haddow, Hodgson, Terwillegar, Magrath

WEST

Westridge, Patricia Heights, Rio Terrace, Quesnell Heights, Hamptons, Glastonbury, Grandville, Woodhaven, Edgemont

SOUTHEAST

Ellerslie, RUTHErFORD, Bearspaw, Larkspur, OTTEWELL

What Our Clients

are saying

Alison was just a great Realtor from start to finish. We didn't know her before selecting Alison to list our home. Her team took quality pictures of our home, plus a 3D tour and made a compelling video. All of these visual assets were vital in finding our buyer. She sold our house in 3 weeks, which is not easy for a $1M+ property in the dead of winter, plus we sold for over list price. I would definitely recommend her to list your home. Thank you Alison for a job well done!
- Nick - Windermere, Edmonton
★★★★★
I met Alison 14 years ago when I was going to sell my condo and move to Calgary. Even though we changed our minds and didn’t move, Alison made such an impression on me that I decided I would contact her again if I ever needed to sell. Fourteen years later, I was ready to sell and contacted Alison. In this tough market you need a Realtor who will act as your partner and give you solid advice. Alison is just that kind of Realtor and I would strongly recommend her to sell your house or condo.
Fred Lee – Oliver, Edmonton
★★★★★
Alison was incredibly knowledgeable of the markets and ensured my condo was priced right for my needs. During the sales processes, Alison continually demonstrated exceptional professionalism and excellent communication with me. I appreciated how she marketed my property with her attention to detail, staging ideas, and problem solving skills that provided creative solutions. Alison truly takes ownership to ensure the best for her clients.
Nicole Salmon – Downtown, Edmonton
★★★★★
I thought selling my condo while being out of province would be stressful - but Alison made it straight forward and easy. She was able to sell my property lightning fast without any hiccups. I have bought and sold with Alison, and highly recommend to be your Edmonton Realtor.
Scott Schroderus - Downtown, Edmonton
★★★★★
While working with Alison to sell our condo, her many years of experience were evident throughout the process. During our initial meeting she gave us excellent tips on how to enhance the property and prepare for selling. Even in this buyers’ market, we sold our condo quickly for a price that we are happy with. With a new baby it was a very stressful time for us and Alison helped make the transition as smooth as possible.
Rebecca Mann – Downtown, Edmonton
★★★★★
I found Alison to sell our Edmonton Windermere duplex and found her marketing of the home to be of a high quality. Alison knew the pulse of the Windermere market very well and we effectively priced our home which quickly sold for the price we wanted. Her trained eye for detail also helped elevate the features of the property through the photos. It was Alison’s commitment through it all, including providing creative solutions for buyer’s objections...
Mihail Savga – Windermere, Edmonton
★★★★★
Last year Alison sold my property in Edmonton Windermere in a very remarkable way. I was very impressed with her systematic approach when assessing the value of my property. Her comparative market analysis (CMA) not only was the highest, but was definitely very good since we sold the property very close to the asking price. During her visit to the property she provided guidance on how to stage the house to make it more competitive. Her marketing methods...
Luis Torres – Windermere, Terwillegar and Duggan, Edmonton
★★★★★
Alison is the most professional, hard working Realtor I've dealt with. She made the selling process easy to understand and had great communication with me from our first meeting to the day we handed the keys to the new owner. Not selling my unit in a timely manner was never an option for her and that showed by the amount of interest, showings and offers that came through. I would highly recommend Alison to anyone selling their house or condo. She's the best!
Kimberley Manderd – Grandville, Edmonton
★★★★★
This is a small tocken of appreciation for all your efforts and hard work in getting my condo sold. I cannot begin to imagine the challenges you must face on a daily/weekly basis. You are dealing with people in high-stress situations and people on emotial rollercoasters - and that is just the beginning. You must really love what you do. My heartfelt thanks and gratitude. Everard
Windermere Condo Sale
★★★★★
The selling process was completed so smoothly that it was almost like fun! I definitely would recommend Alison to my friends any day.
Randy Go – Downtown, Edmonton
★★★★★
Alison, I wanted to thank you for all your hard work in selling the condo. If there was a Trip Advisor web site for Realtors I would be submitting the following: Alison did a fantastic job selling our condo in southwest Edmonton. She knew the market extremely well (to the point where she could explain exactly why another unit in the same building had sold for more than I wanted to list ours for). I approached another Realtor before deciding to go with Alison, but he lacked...
Lorne Merryweather – Lansdowne, Edmonton
★★★★★
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Edmonton Real Estate News

Edmonton Realtors Market Update Fall 2024

While sales have slowed since the summer, a yearly comparison tells a different story this Fall. As summer ends, many buyers return to the market, motivated to finalize their home purchases before the winter holidays. Alison Realtors Association of Edmonton, September 3, 2024: There were a total of 2,591 ...

Posted by Edmonton Realtor Alison Murray on Sep 26, 2024
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Edmonton Realtors Market Update Summer 2024

Summer is the peak season for listings and sales activity… Sales are slowing from last month; however, Edmonton real estate prices are holding strong. With affordable Edmonton prices, and the recent BOC interest rates drop by .25 points on June 6th, we are still seeing strong demand for Edmonton properties. ...

Posted by Alison Murray Realtor - Rimrock Real Estate on Jul 09, 2024
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At Alison Murray & Associates we offer a high level of service and expertise.
We keep up to date with market insights, and we are well-versed in negotiating
complex residential real estate transactions and marketing to get the best results
for our clients.

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