What Home Sellers Are Looking For In A Realtor

What Home Sellers Are Looking For In A Realtor

When you are thinking of selling your home this spring, you may be considering, “What should I look for in an Edmonton Realtor?” The National Association of Realtors (NAR) conducted an in-depth survey that provides insight to help you prioritize what you should be looking for.  As well, please compare my personal experience from 15 years of successfully selling Edmonton homes and the research – I consistently sell 95% of all the homes I list.

In order of most important, here are the requirements that sellers look for in their Realtors.

#1) Sellers need their Realtor to find a buyer for their property – 28%.

Having their Realtor find a buyer for their home is the #1 priority for sellers. Currently the Edmonton real estate market has high inventory of many homes for sale, which puts sellers in competition for fewer buyers.  Finding an  Edmonton real estate agent that will market your home is critical for targeting the right buyer.  

In addition to showcasing your home on high ranking national and international web sites, we use invovative marketing strategies that include high-tech services professional social media that targets specific demographics in a geographic location to reach buyers. Within the first 48 hours of advertising a property, your home will receive approximately 7, 000 views and 1,600 clicks directly to the property details on Alison’s web site from people nearby who may be interested in your property. These online views result in buyers contacting Alison to view your home.

Other marketing services that are also of no extra charge to our clients are professional HDR photography (including twighlight photography), professional community Youtube videos, and 3D walk throughs.

#2) Sellers need their homes sold in a certain timeframe – 27%.

Some sellers may have more time than others to get their homes sold, but everyone has a timeframe.  The success of having your home selling sooner or later is highly related to the expert services your Realtor provides.

#3) Sellers would like their property accurately priced – 17%.

Home sellers don’t want an exaggerated listing price, but instead want a comprehensive market analysis along with honesty on how different price points will produce different results. It is important to find an experienced Edmonton Realtor who knows your area and product, and has the knowledge to accurately and competitively price your home.

#4) Sellers would like suggestions to fix up their home for a higher return – 12%.

With so many homes for sale in the Edmonton market, it is critical that your property looks its best. A Realtor who has a unrivaled eye for detail and a network of professionals, will ensure your home looks attractive to your target audience. This will greatly increase your chances of attracting a qualified buyer and selling your home faster, often for more money.  We agree that having your property look its best is a MUST. We offer a range of preperation services for your home such as expert guidance with improvements, decluttering, interior decorating, partial or full staging, and virtual staging.

#5) Sellers require assistance with paperwork, inspections and settlement – 7%.

There are many situations where details can fall through the cracks if your realtor lacks experience or is too busy. A good example is with the handling of the buyer’s conditions to the sale including a thorough condo document review and inspection. Buyers more often than not have questions and concerns with these items therefore having a Realtor who is competent and available (not spread too thin with too many clients) to deal with these items is important to the completion of your sale.

#6) Sellers would like their Realtor to negotiate and deal with buyers – 5%.

It was surprising that this did not come higher on the list. If your Realtor snags a buyer because they did a great job with preparing your home, pricing your property correctly and marketing it effectively, but lacks the EXPERIENCE, KNOWLEDGE, SKILL and TIME to help with negotiation, you could lose the only good offer you had while your property was in the market, or leave money on the table.

What does this mean for sellers in the Edmonton real estate market?

According to the research, home sellers value marketing strategies that bring buyers, preparing your home for sale, solid pricing, and the ability to handle any conditions and negotiations.  This research can serve as a useful guide in today’s housing market.

As an Edmonton Realtor, I consistently sell all the homes that I list every year (Edmonton Realtor’s Association Sales-to-Listing Ratio of 31% for 2018).  We would be committed and honoured to help you sell and/or purchase your home.

Alison Murray, BCom
Remax Real Estate


 “2018 Profile of Home Buyers and Sellers” conducted by The National Association of Realtors.

Inspired by James Kimmons’s article “What Sellers Want from Their Real Estate Agent

Copy Right Alison Murray 2019


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