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Floor level image of welcome mat and stairs, this is how to sell your Edmonton condo or home

Selling Strategy

When you're searching for a REMAX Edmonton Realtor, having an experienced advocate and partner is critical to your success.  We believe that while you should always feel comfortable with your agent, you should feel just as confident that they have the experience and knowledge to get you the price you deserve.  Alison has achieved a 95% sales-to-listing ratio for the past five years. Her refined design and management fundmentals provide a high quality service to her clients, from pricing, preparation and promotion, to negotiation.

Alison's process for a customized selling plan: Getting to know each other. Repair, upgrade and stage. Market and promote. Listen and negotiate.


Staging your Edmonton condo or home so it will look as good as this classic mid-century modern living room in green and blue

Big Picture Marketing

Marketing your home means marketing the bigger story. Prospective buyers are looking at more than just a house itself, they are looking for a lifestyle and amenities. Alison invests in value-driven marketing to tell your home's story, which includes all inclusive Realtor services, but not limited to the following:

  • Customized marketing plans
  • Staging consultations (always included)
  • Virtual staging 
  • In-home styling & accessorizing
  • Facilitate the professional staging of a property (fees may apply)
  • Professional photography with drone and twighlight avaliable
  • Professional videography includes property and community
  • 3D virtual tours with floor plans and measurements
  • Digital online marketing


Close up of Edmonton realtor and clients looking at a real estate marketing plan for marketing your Edmonton condo or home

 

Neighbourhood Knowledge. Pricing it Right.

With over 15 years of living and selling real estate in Edmonton, Alison understands what our communities have to offer for every buyer's lifestyle. This local perspective and knowledge gives her an intimate understanding of specific locations, how they are relative to housing inventory, and how this effects your pricing stategy. 


Hear what others are saying about Alison.



Modern kitchen with white honeycomb tile in property from professional edmonton realtor Alison Murray

Great Relationships. Great Results.

Alison's Bachelor of Commerce degree in Marketing Management provides a strong foundation with sound negotiation and risk management skills for dealing with complex transactions, her clients and peers. Alison knows that a successful business is based on strong relationships. Her professional reputation and client referrals are important to her. Her real estate peers know that she provides top quality service, and in turn, they bring top quality buyers where she collaboratively creates win-win solutions for everyone.


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