EDMONTON HOME MARKETING

Edmonton Home Listing Process

Alison Murray is an Edmonton Realtor, providing advisory and representation, as well as luxury real estate marketing for sellers. When you list your home with Alison, you get 100% Alison.

A proven selling strategy that includes complimentary staging consultations, a custom and well-executed marketing plan with high-quality visuals, expert pricing, and skilled negotiation makes for a successful home-selling experience.

 Together, we will review a comparative market analysis (CMA), assess market conditions, analyze your property's strengths and opportunities, and address potential challenges to ensure a seamless process.

Contact Alison to schedule a Discovery Call. 


Discovery Call

Selling your home begins with a simple conversation. This is where we exchange information about your goals and collect information about the property to complete a comparative market analysis. We’ll also arrange an in-person meeting to walk through your home and review your home evaluation.

Home Evaluation & Strategy

Our in-person meeting includes a walk-through, review of a comparative market analysis, a home preparation strategy, and your tailored marketing plan. Our meeting usually takes 1.5 hours to complete.

Preparation & Staging

Once you’re ready to move forward, we’ll set a listing date and coordinate everything needed to showcase your home at its absolute best. If your home needs staging, we bring in a trusted stager. Finalize details such as inclusions and exclusions and prepare your listing materials.

Marketing Materials

For most homes, this preparation phase takes just 4-10 days. Luxury properties or homes with distinctive features may require a little more time (typically 4–14 days) to allow for custom feature sheets and “Just Listed” marketing campaigns.

Launch Day

Listing goes live, marketing campaign begins, first showings scheduled. You can expect consistent updates, strategic exposure, and expert guidance every step of the way. Communication and marketing are the heart of what we do and will make the difference in achieving a successful sale.

Professional Photography + Videography

A strong first impression is critical as most home buyers begin their journey online. Professional high-quality photography and videography lay a strong foundation for a good first impression.

Seller page photography example

3D IGuide Tours

Buyers from all over the world can walk through your home and view detailed floor plans with measurements.

Social Media Exposure

We craft an inviting digital story and organically promote and share your digital assets through our social media channels. We then take a strategic approach and pay to target consumers in your neighborhood, leading to more showings.

Website Exposure

With the combined local exposure of infoEdmonton.ca and Rimrockrealesate.ca, we showcase your home to an international audience with online syndication of Realtor.ca, Luxury Portfolio International, and Leading Real Estate Companies of the World.

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Data last updated on November 15, 2025 at 01:30 AM (UTC).
Copyright 2025 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
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