• Home & Condo Selling Strategy
    Home & Condo Selling Strategy

When you're searching for an Edmonton Realtor, Alison’s home selling strategy is a proven approach that allows her to position your home or condo in a meaningful and differentiated way, resulitng in maximizing your sales price and minimizing your listing time. 


The process begins with a customized selling strategy: an in-home evaluation where we review a Comparative Market Analysis coupled with realistic recommendations for repairs, upgrades or staging to achieve your goals.

Book A Complimentary Home Selling Strategy Consultation

Preparation & Staging

When preparing your property for sale, first impressions are everything. Alison has a talented eye and a background in design that has contributed to her successfully preparing hundreds of client’s homes for sale.  Having your home prepared and photo ready is one of the biggest marketing tools that translates into great photos, and in turn drives buyers into your home. 


Preparation & Staging Consultation –This is complementary to our clients and includes a detailed room by room consultation with suggestions and a plan for decluttering, organizing, furniture placement, cleaning and staging.


Full & Partial Staging – Depending on your needs and target audience, this can involve renting or purchasing of furniture and accessories.  Alison will collaborate with professional stagers, decorators or interior designers that are best suited for your home.


Virtual Staging – These may be ideal if you have a vacant property, but not the budget to fully stage an empty home. Virtually staging looks great in photos and we can pick the latest furniture trends that are suitable for your property style and target audience.

Promotion & Marketing

Alison’s passion for innovative marketing shows. For each and every property, she invests in value-driven customized marketing to tell your home's story to your target audience through professional HD photography (may include aerial and twilight shots), 3D walk through with floor plans, community Youtube videos, targeted social media advertising and high ranking local and international web sites.


Depending on your target audience, traditional print promotions and open houses are also available.

Pricing & Knowing Thy Market

Pricing your home accurately is one of the most important things that your Realtor does and it is achieved by completing a complimentary Comparative Market Analysis based on recent sold in your area and market conditions. With over 16 years selling real estate in Edmonton, Alison understands our region’s economic conditions and the ups and downs of our housing market. She has in-depth knowledge gives he an intimate understanding of South, West and Central communities, how they are relative to housing inventory, and how this affects your pricing strategy.  During your Comparative Market Analysis Alison can advise you on financing options, low cost repairs and how to sell your home for maximum dollar.

Professional Representation & Experience

Having an experienced advocate and partner is critical to your success. Alison is also passionate about helping people who trust her with their most important transaction in their lives and exceeding their exceptions. In addition to her real estate experience, she has a strong education in design, marketing, business strategy, and negotiations. Her real estate peers know that she provides top quality service, and in turn, they bring top quality buyers where she collaboratively works hard creating win-win solutions for everyone.

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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.